TESTIMONIALS

Philip Kotler

S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Philip Kotler

“I see this work as a major contribution to brand thinking and planning. 

We thought we understood emotions in marketing. In reality, we had only scratched the surface. Pantidos has gone further—structuring emotions into a practical system.

LIVING BRANDS should be on the shelf of every marketer and brander“.