Phil McGee
Former Chairman, NMSBA Shopper Brain & Neuromarketing World Forum Conferences
“At the time, I was just beginning a research project with a global CPG company and decided within the first five minutes of meeting Constantinos that I wanted him to partner with me on it. Long story short, Constantinos’s contribution was nothing short of brilliant.
We were looking at how we might reinvent an aisle through the motives. Each category potentially has all twelve motives represented through its different brands. Constantinos sequenced those category segments by their motives so that, as the shopper walked down the aisle—from aisle entry to aisle exit—the sequence took their mind biologically on a journey of discovery, with peaks and valleys as they moved from one motive to the next.
I always thought your work was brilliant, but this just took it to a whole new level.”