Marie-Laure Susset
Global Marketing Manager
"I have always believed a brand is a commercial asset, and that its identity should be rooted in what the brand truly stands for, not in the tastes of whoever happens to be in the room. What BrandAviators brings is the scientific rigor to prove it: a method objective enough to convince even the engineers on our leadership team. Their work uncovering our brand DNA became the foundation for a full brand refresh and, later, a cornerstone of our purpose. Just as valuable was the method they brought to what actually drives choice: the evidence that emotion and meaning move decisions in B2B as powerfully as they do for consumers, and that design can carry that meaning on purpose. It made us better partners to our own customers.“