Adnan Khan

"As classical brand marketers, we are trained to build brands through positioning, distinctive assets and compelling stories. Costas took us deeper—into the unconscious, uncovering the fundamental human motives that shape attraction, desire and choice. We translated those motives into the shape, design and color of glass bottles, turning packaging into an immersive expression of the brand story. The result was not simply more distinctive packaging, but a powerful new way to create emotional connection, consumer preference and enduring brand equity".