MOOD-ENHANCING PRODUCTS AND SERVICES

food

MOOD-ENHANCING PRODUCTS AND SERVICES

Pioneering Emotional Design in Product Innovation

We specialize in infusing products and experiences with specific moods, creating totally new categories or segments that resonate on a deeper emotional level.

The importance of brand attitude — defined as the semi-unconscious overall evaluation of a product or brand—is more significant than having a pre-existing emotional connection with the brand (Fang Gao, Zhongyuan Shen, Sensory Brand Experience and Brand Loyalty: Mediators and Gender Differences, Acta Psychologica, Volume 244, April 2024). This research highlights that consistency across various brand touchpoints, such as product flavor, packaging, colors, fonts, messaging, and shapes, can surpass brands that have forged an emotional bond with consumers but lack a cohesive multisensory experience. While emotions play a crucial role, the emotional impact of a moment, driven by a congruent use of touchpoints, often prevails. The brain instinctively favors products that present a truthful image. Therefore, the design of touchpoints to evoke specific moods and emotions should be managed by professionals using advanced, interdisciplinary tools that strategically align senses with the desired emotional states.

 

We transform standard products into extraordinary mood-centric experiences

Our mission is to transform how products are perceived and experienced by infusing them with specific emotional states. This transformation is achieved through our extensive research and understanding of the neural mechanisms that govern mood and preference. By applying this knowledge, we enable products to evoke specific feelings and moods, turning everyday interactions into emotionally rich experiences. This approach leads to enhanced brand loyalty and consumer satisfaction, carving out new categories in the industry.

 

Our Commitment

We commit to our clients’ transformation by providing exclusive access to our proprietary tools, facilitating a seamless integration of emotional benefits into their product lines. By doing so, we ensure that every sip, bite, or click is not just a part of routine consumption but a step towards achieving a desired mood.

WHAT’S YOUR MOOD? is another innovative service offered by BRAND AVIATORS a pioneering brand and product innovation company with proprietary tools used by companies such as: Nestlé, Mondelez, Starbucks, Coca-Cola, Asahi, Heineken, Owens-Illinois Inc., Unilever, Reckitt, Colgate, Hero Group, Movenpick Fine Foods, Schwartau GmbH and Beech-nut.

 

How We Do It

  • Deep Neural Understanding: By comprehensively understanding the neurophysiological triggers of preference, we design products that align with innate human emotions and moods.
  • Mood-Conscious Product Development: From the initial concept to final execution, every step is informed by a mood-centric perspective, ensuring that each product is a true reflection of the desired emotional state.
  • Strategic Innovation Partnerships: We collaborate with both B2B and B2C entities, aiming to revolutionize industries through mood-responsive products. Our partnerships are tailored to disrupt traditional market approaches by focusing on emotional territories that existing products do not yet address.
     

Leveraging Cutting-Edge Technology for Enhanced Emotional Impact

We harness the power of a state-of-the-art digital platform that integrates proprietary knowledge with advanced artificial intelligence. This pioneering tool is the backbone of our product development process, enabling us to translate complex emotional insights into tangible consumer products with unprecedented accuracy. By analyzing vast amounts of data, our AI-driven platform identifies key emotional triggers and optimizes product characteristics to match. This technology not only speeds up the innovation cycle but also ensures that each product is perfectly aligned with the desired emotional outcomes, providing a distinct competitive edge in the market. Partner with us to experience how our digital platform can revolutionize your product line, making every offering a testament to the power of emotion-driven design.

 

Transform the way new products are developed

 

 

Who We Serve

  • Consumer Packaged Goods (CPG) Brands: We assist CPG brands that feel stuck in undifferentiated markets to revolutionize their approach and redefine their industry norms.
  • B2B Companies: We enable B2B companies to become pivotal innovation partners, providing them with tools to strategically reposition themselves and their clients.
  • Companies with product lines and experiences including many varieties: We help launch unprecedented varieties or redeploy existing ones in line with universal moods we experience everyday instead of just flavors, or other functional elements. We help structure varieties into holistic systems that satisfy the major moods we experience everyday covering optimally the relevant territories and avoiding sales cannibalization of emotionally overlapping varieties.

 

Invitation to Collaborate

  • Partner with us to explore the frontier of flavor and emotion in product design. Our collaboration will position your brand at the forefront of your industry, pioneering a new era where products are not only consumed but felt and experienced on an emotional level.
  • Step into the future of product consumption with us, where every item we create serves as a bridge to specific emotional states, meticulously crafted to enhance the consumer's daily life through strategically designed sensory experiences.

 

Case studies

Owens Illinois Inc.

We helped O-I, largest glass packaging company in the world to launch THE CATALYST COLLECTION, the first line of packaging that triggers specific emotions. We collaborate with O-I since 2018 to capture brand DNA into glass packaging, decode categories of food and beverages, helping to transform the entire company’s vision.

For more information:

https://www.o-i.com/innovation/glass-bottle-design/

 

 

Provil SA

We collaborate with Provil SA, an advanced food ingredient company to revolutionize certain sectors of food and we start by launching a completely new street food category! As a result, Provil SA defined a new vision for the entire organization.

For more information:

https://provilgr.com/