Motives Driving House Purchase
Posted on 09/05/2023
By Dr. Constantinos Pantidos
Here is what we are looking for when we are searching for a new house. The motives are
deployed in order of importance.
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INSIDE THE BRAIN: WHAT DETERMINES BRAND CHOICE
Posted on 06/09/2018By Dr. Constantinos Pantidos
This article reveals remarkable patterns underlying all consumer behaviour and brand choice. It is based on many years of research driven by Neurobiology and establishes, for the first time, the links between the disciplines that study consumer behaviour. Underlying all behaviour exist human dispositions that made us survive and thrive.
Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability
Posted on 06/09/2018
By Dr. Constantinos Pantidos
Building Makeup Brands Through Intrinsically Engaging Narratives
Posted on 04/05/2017The creation of icons
Posted on 28/03/2017
Despite the fact that much of our behaviour is unconscious, it is not arbitrary. Our dreams have substance, they make sense. Our life choices must be justified, our life must add up. Marketing is all about associations, but for associations to work they must be the right ones.
We do not just buy goods or services. By integrating intrinsic functionality with predefined meaning we create and express the master narratives of our lives. Brands are powerful carriers of meaning that allow us to experience our human heritage and put our world in order.
The value of brands
Posted on 10/01/2017
People do not just buy products. Integrating functionality with meaning they create the narratives which are necessary for the expression of our very life forces.
Global brands cross languages and cultures and sell virtually undifferentiated products to millions of us around the world. This is only possible by fulfiling the most universal collective representations, basic dispositions and commonalities of human experience, excluding all fortuitous and individual elements from their narratives.
How to write essay about birds
Posted on 25/11/2016
Birds are one of the most fascinating and diverse groups of animals on the planet. From the smallest hummingbird to the mighty eagle, birds come in all shapes and sizes, and can be found in virtually every habitat on Earth. In this article, we will explore the many fascinating aspects of birds and their importance in our world.