The fundamental role of packaging in building unique consumer experiences
Posted on 27/08/2023Packaging plays a very important role in shaping distinctive consumer experiences. People do not buy products simply to satisfy functional needs. Products and services satisfy powerful emotions.
The real experience takes place in the consumer’s brain, and it is driven by emotion. Experiencing certain products helps us feel better, project certain values, be inspired, feel in control, be more effective etc. In our brain, the characteristics of the products become our personal characteristics.