Intrinsically Engaging Narratives™ through profound human insight
In a world of empty narratives BRAND AVIATORS ™ favour depth. What we call concepts are neural structures that help us organise the world around us in line with our fundamental human motives. Capturing, for the first time, our fundamental human motives at the deepest levels of their deployment all the way from their biological value, to the neurosystems they engage in our brain, the cognitive operations and psychological states they activate, the major social reinforcers they cause, and the rich hierarchy of inherent concepts they infuse into our everyday life, BRAND AVIATORS™ help clients activate the authentic codes of their brands to mobilise the primary motives that drive the sales and profit of the category.
In tracing the pathways our mind uses to create reality and by activating the very forces of life, The Wheel Of Motives™ offers considerable advantages over the brand strategy models used by multinational companies today.
Our mission is to help clients around the world build brands that liberate the very forces of life. Contact us now for a free discovery audit.