our mission is to build brands that                                                                                                                                                                                                          help people live more fully as humans 

Αρχική Σελίδα

 

BRAND AVIATORS have developed a pioneering methodology that has been leveraged by such companies as Coca Cola, Unilever, Heineken, Philip Morris, L'Oréal, J&J and Lilly in a variety of situations from choosing the purpose of their brands and launching new ones, to formulating category vision, driving innovation and filtering campaigns, packaging, and all consumer touchpoints and from increasing prices without losing consumers to defending shares against the growth of private labels.

Successful brands make us feel alive because they are alive themselves: they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Only what is essential and deep can survive the transmission from person to person that is the dominant communication dynamic of our era. Successful brands are personal at scale. The language they use is alive because it talks to each one of us personally, inviting the mind to recreate it over again.  Profits are maximised when we no longer satisfy individual needs but the needs of the species.  

OUR RESEARCH

Living Brands: Marketing Through Human Nature

FASHION

(Re)defining Fashion Brands Through Human Fundamentals
(Re)defining Cosmetic Brands Through Human Fundamentals
(Re)defining Shampoo Brands Through Human Fundamentals
(Re)defining Makeup Brands Through Human Fundamentals
(Re)defining Lipstick Brands Through Human Fundamentals
(Re)defining Perfume Brands Through Human Fundamentals
(Re)defining Male Shaving Brands Through Human Fundamentals
(Re)defining Clothing Brands Through Human Fundamentals
(Re)defining Underwear Brands Through Human Fundamentals
(Re)defining Shoe Brands Through Human Fundamentals
(Re)defining Trainer Brands Through Human Fundamentals
(Re)defining Eyewear Brands Through Human Fundamentals
(Re)defining Jewelry Brands Through Human Fundamentals
(Re)defining Watch Brands Through Human Fundamentals

F & B

(Re)defining Food Brands Through Human Fundamentals
(Re)defining Diet Brands Through Human Fundamentals
(Re)defining Fast Food Brands Through Human Fundamentals
(Re)defining Hamburger Brands Through Human Fundamentals
(Re)defining Confectionery Brands Through Human Fundamentals
(Re)defining Chocolate Brands Through Human Fundamentals
(Re)defining Ice Cream Brands Through Human Fundamentals
(Re)defining Chewing Gum Through Human Fundamentals
(Re)defining Bottled Water Brands Through Human Fundamentals
(Re)defining Soft Drink Brands Through Human Fundamentals
(Re)defining Coffee Brands Through Human Fundamentals
(Re)defining Liquor Brands Through Human Fundamentals

OTHER CATEGORIES

(Re)defining Fabric & Home Care Brands Through Human Fundamentals
(Re)defining Medicine Brands Through Human Fundamentals
(Re)defining Leisure Travel Brands Through Human Fundamentals
(Re)defining Pet Food Brands Through Human Fundamentals
(Re)defining Toy Brands Through Human Fundamentals
(Re)defining Doll Brands Through Human Fundamentals
(Re)defining Technology Brands Through Human Fundamentals
(Re)defining Car Brands Through Human Fundamentals
(Re)definIing Mobile Phone Brands Through Human fundamentals
(Re)defining Financial Services Brands Through Human Fundamentals
(Re)defining Cigarette Brands Through Human Fundamentals

CRACKING THE CODE OF FAMOUS BRANDS

Cracking The Success Code Of Coke